Here’s an easy comparison of OptimizePress vs LeadPage. LeadPage: Hello friends, today I am going to give information about landing page tools and tricks to you, in this post, we will tell you how you can take advantage of landing pages. In today’s chapter, I am comparing two popular landing page creator tools that you are going to enjoy a lot. OptimizePress. So, not without reason, let’s start with this awesome bump-up of top landing page builder tools.
No matter how good or bad your product or content is, its success is still being made or broken by a key element on your website:
This is the location of your website that determines whether your reader converts or bounces to spend their time on someone else’s website.
If we talk about a few years from now, to build a great landing page, we had to find good designers and had to pay hundreds of dollars to build great landing pages from those designers.
But today, this is not the case, the Internet world has now come with a lot of tools that help non-designers to create beautiful, conversion-enhancing landing pages as well. I gathered some information about this and found out the best popular landing page creators for you, and in today’s time, we have written these posts to know what those two popular landing page creator tools are?
OptimizePress vs LeadPage: Popular Landing Page Creator Tool
I will talk about some different features of both the tools in front of you, which can help you more in comparing both the tools and you can choose any one of the two tools according to your choice of two popular landing page creator tools. Will compare so that you can choose the best option for your specific situation.
|Platform||Only Works With WordPress||Independent Landing Page Creator|
|A/B Split Testing||YES||YES|
|Flexibility||For Membership Sites||For Multi-Platform|
|Mailing List Integration||YES||YES|
|Usability||Steep Learning Curve||Ease of Use|
|Ownership||You Own Your Pages||You Can Lose Your Pages if You Cancel Your Subscription|
|Pricing||One Time Payment||Pay monthly or yearly|
OptimPress is very powerful, only works with WordPress sites.
If you are thinking about getting OptimizePress to do it, then you have to keep one key point in mind.
The key point is that OptimizePress only works with WordPress sites. Considering how many websites use WordPress nowadays, this probably isn’t a huge issue. But if you run a custom solution, you will not be able to use OptimizePress. You can run a custom solution if OptimizePress changes this in the future.
Let us now talk about some special features of OptimizePress.
OptimizePress allows you to create great landing pages ready for conversion through a simple drag and drop editor.
OptimizePress can also help you set up well-structured sales funnels, membership website portals, and online courses.
All the designs you create with OptimizePress are mobile-friendly, so you don’t have to worry about mobile-friendly pages.
And if you’re not sure where to start with your design, OptimizePress has 30 templates to get you started that will go a long way in building your landing page.
READ ALSO: I Have A Domain Name Now What?
In addition to all this, here are some other notable OptimizePress features we’ve got for you.
- Analytics integration with VWO, Optimizely, and KISSmetrics.
- Mailing integration with major email marketing services.
- Both theme and plugin versions for WordPress.
- Drip feeds and locked content for membership sites.
LeadPages: platform-independent landing page builder in a different style
LeadPage is a standalone service that provides a powerful drag and drops landing page builder. You can build your landing page from a blank page or start with one of the hundreds of lead-page conversion-focused landing page templates.
You do not need any design or coding skills to create a beautiful and effective landing page.
All the designs are mobile-friendly, so you will never miss out on mobile traffic.
And while LeadPage is a standalone service, they offer a WordPress plugin that makes it easy to integrate your WordPress site with LeadPage.
Here are some other key features
- Simple A/B testing.
- SEO friendly.
- Lead Capture Popup.
- Integration with popular email marketing services.
- countdown timer
Usability – LeadPage (for ease of use)
I said earlier that both services include drag and drop editors. And while both are fairly easy to use, I have to give LeadPage the edge in how quickly you can set up a landing page.
With LeadPage, you can literally end up with a beautiful landing page in minutes. It is easy to change text, images, and other elements with their user-friendly interface.
For example, I was able to quickly create these landing pages with LeadPage:
Manipulating landing pages with OptimizePress’s 40+ elements is also easy but takes longer.
Final decision: If you want to get beautiful landing pages as quickly and easily as possible, LeadPage is the clear winner. If you are willing to give a little extra time to create the page, you will be happy with either of them.
Template – Slight edge to LeadPage
If you look at the landing page for each service, it may appear that LeadPage is the runaway winner. But it is actually a very close contest.
Leadpages advertises more than 350+ templates available spanning categories like sale, option, webinar, upsell, thank you, launch, and pre-cart. But only 100 of these templates are included in your subscription – the rest usually cost between $10 – $15 per template.
Compare this with OptimizePress’s 30+ included templates, and you’ll wonder why I’m calling it a draw. That’s because OptimizePress also offers something called the OptimizePress Marketplace, which includes hundreds of additional templates spread across categories such as general landing pages, membership sites, webinars, sales pages, thank you pages, and more.
These templates also cost around $10 – $15 per template.
Final Verdict: LeadPage has a slight advantage because it includes 100 free templates versus 30 free templates from OptimizePress. But, when you include paid templates, both services offer the same amount and variety.
Flexibility – LeadPage for multi-platform, optimized for membership sites
It is difficult to declare a clear winner for this section. Both services are flexible in some areas and inflexible in others.
If you don’t use WordPress or want to build landing pages for other platforms, you’ll love that LeadPage is platform-independent. You can use it with any web system you want. Or, if you don’t have a website, you can even host your landing pages for Leadpages for you.
But if you want to be able to build pages beyond standard landing pages, you’ll love OptimizePress. This not only lets you create a membership site, it also includes a wizard to help you set up a complete sales funnel. While you can still set up a sales funnel with LeadPage, it’s nowhere near as easy.
Final decision: If you want multi-platform then LeadPage wins. OptimizePress wins if you want a sales funnel or membership site.
Pricing – OptimizePress (low cost, no recurring fee)
There is no fight when it comes to pricing. OptimizePress is the clear winner for affordability.
OptimizePress costs $97 for use on up to three sites. This is a one-time fee. Once you pay $ 97, you never need to spend another percentage unless you choose to pay an optional $ 39 / yearly fee for support and upgrades.
Whereas with LeadPage, the cheapest plan is $ 37 / month. You can get a discount on paying in advance for one year, but you still have to pay ~ $ 300 per year.
LeadPage – Pricing
Final verdict: If you are on a budget, there is no competition. OptimizePress is by far the more affordable solution.
Ownership – Optimize Press
Ownership is a major concern when comparing these two plugins.
With OptimizePress, you own all the pages you create forever. You host them on your site, own all the content, and never need to pay another cent to continue using them.
Unfortunately, this is not the case with LeadPage. Leadpages technically host all your landing pages, even if you integrate them to work with your domain name. This means that if you ever cancel your Leadpages subscription, you will lose all your Pages.
Essentially, you do not permanently own these pages – you are only leasing them for the duration of your LeadPage membership.
Final Verdict: OptimizePress is the clear winner here. With this, you become the owner of your pages forever.
Which landing page builder should you choose?
Both creators have their advantages. There is no clear winner for 100% of scenarios. But if you’re still undecided, here are my general thoughts:
If you use WordPress and are willing to spend a little more time on your landing pages, then I think you should choose OptimizePress. It is more economical, offers the same range of paid templates, and you will own your landing pages forever.
On the other hand, if you need a tool that will work with platforms other than WordPress, or simply want the fastest way to create beautiful landing pages, then you should choose Leadpages. You’ll pay more money, but you’ll get the best interface. And if you move up to the more expensive plans, you’ll get integrated A/B testing to see your conversion rates really skyrocket.
Have you used any of these landing page builders? Which was your favorite? Let me know in the comments!
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