How To Build An Email List Without A Website, Intro,
Let me tell you, email marketing is said to be one of the best ways to connect with customers, build credibility, and nurture relationships. Much has been written about building email lists to support a blog or website, promote products and services, or improve traffic to your website because it really works. Did you know? An email has billions of users – according to Statista, there were 3.8 billion registered users in 2018. Around 281 billion emails were sent worldwide in the same year. Email marketing has the strongest ROI of all types of marketing. Oberlo expects a return of $32 for every $1 spent.
That’s all well and good for businesses with a blog or a website, but what about those of us who don’t have a website? Is an email list worth the effort, and if you build an email list, what can you do with it if you don’t have a website behind you? Let us tell you in this post that you too can create your own email list without a website or blog.
Is Email Marketing Possible Without A Website?
Is it necessary for everyone to have a website? It seems to me that in today’s world almost every person and his dog has a website, but no one like us has. I’ve been happily freelancing for almost ten years and I don’t have a website. I am not alone either. In the US, about 64% of small businesses have a website. In the UK, this is very low: an estimated 30% of businesses – companies, sole traders, partnerships, and government organizations – have a website. I have a web presence, various online profiles, and other digital resources that serve my work. My partner, who is a freelance painter, has a similar setup.
However, all this talk about email lists and email marketing has piqued my interest. I am interested to know if I can make an email list work for my freelancing business even without my own dedicated website. Although this is a more difficult path, it turns out that it is possible.
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How to Use Email Marketing If You Don’t Have a Website
If you don’t have a blog or website, chances are you have an internet presence of any kind. This can be a Facebook page, or Instagram, or another social media profile, an online portfolio, a profile on a freelancing platform, or a Medium account. Whatever the case, this is where people can find your work and learn a little more about you.
Or rather, it is also the place where you can connect with your audience and potential customers.
But you should keep these profiles and pages up to date and interesting to the visitors. With an email list, you can also encourage people to engage with you and your business on these social points. This will go a long way in helping you build a relationship with them and your online credibility will also increase. If you start a website or blog in the future, then there is good news for you that you have a group of people who are already engaged with your business and willing to visit your site.
Give you, having an email list of customers means you can keep in touch with them through a regular newsletter. There are plenty of free resources for doing this—MailChimp is one of the best known, with both paid and free access. Your newsletter can keep people informed about what you are doing and you can try out different ideas to get feedback. You can direct people to your latest articles, social media posts you rate, YouTube clips, or pretty much any digital resource or creations you want to share. Since you don’t have a website, people will depend on your newsletter to stay updated with you and your latest work. This can improve your open rates.
It is not at all that, if you do not have your own website, then you cannot sell your goods on the Internet. Thanks to platforms like eBay, Etsy, and Amazon (just to name a few), you can have an Internet store without the hassle of managing your website. You should, my dear friend always uses your email list to notify people about your latest products and services, or special offers on these sites.
Even if you’re writing on Medium regularly, you can use your email list to inform people about your latest work and help build your readership here. Huh.
In general, your email list can also be used to promote your products and services that you would like to rate personally. This is a great way to help others and you can sometimes even earn money from it.
Many businesses these days pay for others to promote their wares through affiliate marketing. All you need to do is create a link in your email using the affiliate link from the business you are happy to promote and voila! You earn a little bit every time one of your members clicks or accepts your recommendation. You don’t need a website to do this; All you need is an audience and a way to reach them regularly.
An email list is a great way to keep in touch with past customers and potential future customers. A regular email update can keep them in touch with the latest news in your workspace, why people are hiring creatives like you, and of course, changes in your business.
Maybe you’ve started blogging, and you’ve added another string to your bow and want to win more projects to experiment with new skills. Tell people an email and include a call to action that encourages them to contact you for a quote or to hire you for that skill. Email can be a great way to drive more business in your own way, especially if you encourage your customers to share their emails with others they think will benefit them.
How To Start Building An Email List Without A Website, Blog, Or Landing Page
Usually, the above has convinced you to start using email to market yourself and your work, so your mind might have wondered how to get started. Building an email list is as simple and difficult as asking people to give you their address and contact through it. In the era of GDPR, you’ll need people’s explicit permission to email them. You can’t just find the email addresses of the people you follow and start emailing them. Doing so will land you in hot water and put you on the wrong side of the people you are contacting.
If you want to start collecting the email addresses of your fans and followers if you want to start collecting email addresses of your fans and followers, be sure to ask them if they are happy to get in touch with you. After that My Dear Friend you have to direct them to a landing page where they give you the required details to do so. After that, you don’t need a website for a landing page.
Let me tell you, a lot of email marketing platforms will allow you to set up with them for a free or a small fee and give you access there, depending on the features and functionality you need. MailerLite, MailChimp, plus a bunch of others offer free landing pages that can collect email addresses for your list.
You need to integrate your landing page with that of your email list service. This is so that anyone who subscribes to your list is automatically aggregated and stored when you decide to start contacting them, sending a newsletter, or waiting for any of the other types of email discussed above. Huh.
Once your landing page and email marketing account is set up, you are ready to start sharing links. Some recommend that you give your audience a reason to participate—a special offer or other incentives—with your email address. Others simply put a note at the bottom of their content, or in their author bio, asking people to click on their links and sign up with them to find out about the next article they write.
If you are starting an email list and already have an established business, you can email past customers and ask them if they would like to get in touch with you. To do this include a link to your newly created landing page.
Whatever you decide to do, you’ll need to get a link to your landing page there. Share it on your social media channels and below your published content. Email it to friends, family, and business contacts; Ask them to share it. There are many different strategies for building an email list without a website; Take a look and choose the one that best suits your personality and business plan. Email marketing can easily be an integral part of building your business in 2020.